Highway 85 and County Road 20 Fort Lupton, CO 80621 Sales: 303-857-1281 Sales: 866-741-9164 Service: 303-990-7050
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Community Contribution Challenge - Holiday Edition

One of our core values is Community. As a part of living this value, we are actively involved in the community. Whether it is public service campaigns promoting safety or giving scholarships to local Community College students, we always strive to find new ways to help our neighbors. This holiday season, we have decided to try something new! We are asking you who you think deserves a helping hand this holiday season. 

You can suggest a charity, special project, or individual/family who you think needs a little extra help. The amount of the gift will be dependent on the suggestion and our ability to help. If your suggestion is chosen, you will also receive a $25 gas card.   

Please email your suggestions to us at CTCares@CountryTruck.net. Please submit your suggestions by midnight on December 15th, 2017.


Could soy be the next best thing for tires?

When you think of soy, I bet you think of Asian cuisine, salad filler or milk. However, you should be thinking of tires!

For about the past 5 years, Goodyear has been researching using soy bean oil in its tires. In 2012, they announced that they were beginning to investigate practical applications for soy bean oil in tires. Research had shown that soybean oil-based tire tread lasts 10% longer than its traditional counterpart. Also, that it blends better during the manufacturing process, which Goodyear thought would improve tire plant efficiency and reduce energy consumption.

Flash forward to 2017, they are now ready for the tires to hit the road en masse. Their subsequent tests have shown that their initial hypotheses in 2012 were correct. A Goodyear team of scientists and engineers created a tread compound/formulation using soybean oil, which is helping Goodyear enhance tire performance in dry, wet and winter conditions. According to their recent press release, “Goodyear found a new way to help keep the rubber compound pliable in changing temperatures, a key performance achievement in maintaining and enhancing the vehicle’s grip on the road surface.”

They chose soy because it is naturally derived, cost-effective, carbon-neutral and renewable. Up until 2012, there were no synthetic alternatives to natural rubber. The rubber trade is dominated by Asian imports and many in the industry thought it was time to find alternatives to break away from the Asian market dominance, as supplies are shrinking and prices increasing.

Eric Mizner, Goodyear’s Director of Global Materials Science indicated that this was not the end of their quest to find new ways to improve upon their tires, but rather just the beginning. “Goodyear’s legacy of innovation drives us to continue to apply new technology solutions, developing superior performing tires that meet consumer demands,” he was quoted as saying in the press release.

For more information, visit Goodyear’s Corporate Website.


Written by:

Beckie Bean

Digital Content Manager

October 20, 2017

Sources: Smithsonian Magazine, Goodyear Press Release

All rights reserved. © 2017

3 Steps to Protect Your Data

In the age of big data breaches, you are probably keeping your personal data secure. Right? Well there may be one area that you may have overlooked. Your vehicle! If your phone is linked to your vehicle, your personal data is in its on-board computer.

Your vehicle is now a hub of all the data from your paired devices and it’s all stored on the hard drive of your on-board computer. If someone physically got a hold of that unit, they can extract the data from it. Recently, we took in a vehicle on trade and found that the former owner had left all his contact information from his phone in the computer of the vehicle. Beyond your contacts, your vehicle may be recording a lot more than you realize! It can record your contacts, your location history, your text messages, and web browsing history.

How can you protect your data? If you follow these 3 steps, you will ensure that the next owner of your vehicle does not get your sensitive information too!

  1. Delete your data! Consult your owner’s manual to see how to do this. Don’t have the manual? Most automakers have them online now!
  2. Check your permissions: Ensure the settings on your infotainment system only allow access to your phone’s music/videos.
  3. Don’t plug your phone in the USB Port to charge! If you don’t need to link your phone, don’t plug it into the built in USB port to charge. Often, your vehicle will automatically pull the data off of your phone if you do this. Instead, use a cigarette adapter to charge your phone the old school way. 

What are we doing to protect you?

If you trade in your vehicle with us at Country Truck & Auto, we will ensure all of your data is deleted before we resell it. If you have more questions on this process, please call our Service Manager at (303)990-7050. If you have other questions related to trading in a vehicle, please call our Sales Manager at (303)857-1281.

 

Written by:

Beckie Bean

Digital Content Manager

September 23, 2017

Sources: Federal Trade Commission, Fortune, ZDNet

All rights reserved. © 2017

Congrats to this Year’s Scholarship Recipients!

Each year Country Truck & Auto awards 5 scholarships to high school seniors. There are four $500 awards and one $1,000 award. What makes our program unique is that the awards are given to students who plan on attending a Vocational/Trade School or Community/Junior College. There are fewer scholarship options available for these students and often, they are in more financial need. Many top high school students opt for two-year programs, because the cost of attending a 4-year school is too much for them and their families to afford.

To be eligible, students must be high school seniors and/or be edible to graduate at the end of the current school year. They may attend any public, private, parochial high school; be home schooled; or be attending an accredited high school online. They must also be enrolled in their first year of post-secondary education at an accredited community/junior college or vocational/trade school.

Students are chosen based on their community involvement, work experience, and a letter of recommendation. They must also have a minimum GPA of 2.0. For more information about the scholarship program, contact Rhonda Whistance via email at RhondaW@CountryTruck.net or by phone at (303)857-1281.


 

2017 County Truck & Auto Scholarship Recipients

$1,000 Recipient:

Shawn Chacon – Valley High School

Shawn is enrolled in the Associates of Applied Sciences Automotive Program at AIMS Community College. He has a strong passion for automotive technology and plans to make it his career. He hopes that by learning how to repair automobiles, he will be able to finally provide his family with a reliable vehicle. His hope is to be able to ensure that automotive repair is accessible to everyone who needs it, regardless of income. He has a cumulative GPA of 3.645 and plays for the Valley High School Baseball Team. He works summers for Weld County School District RE-1 in the Buildings and Grounds Department. In his spare time, he is also involved in CSU Talent Search and is the Manager of the Softball Team.

 

$500 Recipients:

Bailee Hatch – Platte Valley High School

Bailee is enrolled at Garden City Community College, with plans to transfer to Kansas State University. She is studying Pre-Veterinarian Medicine and has already attended classes at AIMS Community College and the University of Northern Colorado while still in high school. Her cumulative GPA is 3.77 and she is heavily involved in the community and extra-curricular activities, including 4-H, National Honor Society, and Spanish Club.  

Neal Ditson – Platte Valley High School

Neal is enrolled at WyoTech, where he plans on completing their Diesel Technician and Advanced Diesel Technologies Programs. While at Platte Valley High School, he has played both football and wrestling. He maintains a cumulative GPA of 3.75. He is also involved with his local FFA chapter and Lyons Club. He has worked at Hunter Ridge Dairy and the Northern Priming & Pre-Station while attending school.

Kellie Buchholz – Weld Central High School

Kellie is enrolled at AIMS Community College, with plans to transfer to the University of Northern Colorado. She wants to study Special Education and still finish in 4 years, graduating by 2021. She has a cumulative GPA of 3.5. While at Weld Central High School, she has participated in cheerleading for all four years and was selected to be Senior Cheer Captain this year.

Cesar Mercado – Valley High School

Cesar is enrolled in the Associates of Applied Sciences Automotive Program at AIMS Community College. He is passionate about helping his community. He wants to open his own automotive business when he finishes his program. He plays for the Valley High School Baseball Team. He works at McDonalds and for Weld Count School District RE-1 during the summers. He is also interested in construction and drafting.

Dispatches from the Denver Auto Show 2017

As you can imagine, when the Denver Auto Show is going, we’re there! This auto show is specifically designed to highlight new cars, trucks and SUVs that are from the latest model year. It is like a little sneak peak of what you can expect to find on our lot in the future. What makes the Denver Auto Show unique is that it is the premier showcase for domestic automakers. As we carry mostly RAM (Dodge), Chevrolet, Ford and GMC trucks, those were where we spent most of our time. However, we also popped by the luxury car booths to see if any of them were up to the challenge of being Dirt Road Ready®.

 

RAM


We were most excited to check out the latest RAM offerings! Because they are “America’s longest-lasting pickups,” we carry more of these than any other maker. We want to make sure that our trucks are Dirt Road Ready® for years to come. Whether for work, play, or every day, one of the main complaints about a pickup is storage of smaller items. Sure, you can drop a load of lumber in the bed, no problem. But what happened to your tool box once you hit that roughly grooved dirt road? RAM was highlighting their RamBox® Cargo Management options at their booth. RamBox® allows you to store your smaller items in hidden compartments along your bed or underneath, leaving ample storage in your bed for larger items.



Chevrolet


JD Power and Associates ranked the 2017 Chevy Silverado HD as the “Highest Ranked Large Heavy Duty Pickup in Initial Quality” and we can see why. Their focus has been on maximizing the Silverado’s torque numbers. With the available Duramax® 6.6-liter Turbo-Diesel V8, you can experience peak torque at 910 lb-ft! The Silverado also boasts a whopping 20,000 lbs of conventional towing capability. 


 

Ford

 

For 2017, Ford has taken their motto, Built Ford Tough®, to the next level. In their Super Duty pickups, they switched to using an all-new, military grade, aluminum alloy for the body. This drastically lowered the weight of the truck, allowing them to beef-up the strength of the chassis and frame, while lowering the overall weight of the truck by up to 350 pounds!



GMC

 

Are you in the market for a truck that does not make you the neighborhood pariah when you have to be at the job site by 6am everyday? Look no further than the 2017 GMC Sierra 2500 HD Denali! This year GMC has added some features that makes it the quietest idling Duramax® diesel on the market.


 

Mercedes

 

We could not resist going and drooling over the luxury cars and exotics. However, we were surprised to find that Mercedes has upped its game. Their new G-550 4x42 is the epitome of Dirt Road Ready®.  Its gear-driven portal axles and 22-inch wheels create over 17 inches of ground clearance. Also its dual spring-struts and 10 inches of added track ensure that you can conquer any off-road terrain you encounter. However, the luxury details in the cabin mean that you’ll arrive in style.



There is still time to check out the Denver Auto Show! It runs until 6:00 p.m. today. If you can’t make it, keep your eyes peeled. These beauties are already on the road! 

 

Written by:

Beckie Bean

Digital Content Manager

April 9, 2017

Source: Denver Auto Show

All rights reserved. © 2017

 

Jas Shearer-McMahon Endurance Rider Extraordinaire

Jas Searer-McMahon recently bought a truck from one of our salespeople, Ken Mathern. That is when we learned about her local business and the remarkable sport of endurance riding. Jas has been a Horse Breeder at Magic Valley Ranch for over twenty years. At the ranch, they breed and train Akhal-Teke horses. This breed originates in Central Asia and are well suited for Colorado’s climate and elevation. They are also great endurance horses, which is where Jas’ passion lies.

Jas has been participating in the sport of endurance riding since the 1980’s. Endurance riding involves racing a horse over a cross country trail between 50-100 miles long. Like with marathon running, the primary goal of the competition for most riders is to finish and improve upon their best time.

Jas is no ordinary rider, however! She has logged almost 7,000 miles with the American Endurance Ride Conference (AERC) and her current horse, MV Patrickhan (which she bred and trained at her ranch), received a 3,000-mile medallion from AERC at the end of the 2016 Season. The American Endurance Ride Conference (AERC) oversees the sport of endurance riding in the US.

She competes mostly in the Mountain Region. However, she recently participated in the oldest 100-mile race in the US, the Tevis Cup, which takes place in California’s Sierra Mountains. In 2001, she also followed nearly the entire length of the 1,900-mile Pony Express Route in the XP Ride. Contestants rode from St. Joseph, MO to Virginia City, NV; riding 50 miles a day, 5 days per week, for 8 weeks!

This year, Jas will begin the competition season with a 5-day, 250-mile endurance ride in Southern Utah. She is a role model for women and equestrians alike! That is why she is our first inaugural “Cool Customer.”

 

Photo is of Jas riding MV Patrickhan at the Beaver Meadows Classic Pioneer Ride in August, 2016.

 

Written by:

Beckie Bean

Digital Content Coordinator at Country Truck & Auto

March 30, 2017

Source: Magic Valley Akhal-Tekes

All rights reserved. © 2017

Top 3 Ways to Improve the Value of Your Trade-In

So, you’re ready for a new truck, SUV, or car? You have done your homework and decided just exactly what you want. There is only one snag, your current vehicle. You have a few options when deciding how to sell your old vehicle: sell it privately, send it to auction, or trade it in.

 

Selling it privately can be a hassle. You have to do all of the marketing and vetting buyers yourself. Also, you limit your pool of potential buyers to those who have ready money to buy a vehicle, which means it could sit in your driveway with that “for sale” sign on it for months.

 

Sending a vehicle to an auto auction seem tempting. You don’t have to market the vehicle and you can get it off of your hands quickly. However, you will only get the wholesale value of your car, which is way less than what you can get for selling it privately and still much less than what you can get for a trade-in.

 

Trading in your vehicle at the dealership you plan to buy from is a great middle-ground option. You get a bit more for your old vehicle, but you don’t have to hassle with selling it yourself. But how do you get the most money back on your trade?

 

Let’s start with understanding how trade-in value is determined. There are four factors determine the trade-in value:

  • Year: Newer models get the most attention from used-car and truck shoppers. When the salesperson thinks they will be able to sell it quickly, they are more willing to pay a higher price for it.
  • Make and model: If the model holds value or is in high demand, the trade-in amount will be more competitive. Also, keep in mind what makes and models are popular in your area. A small sedan may be very popular in the city, because of space concerns, but it may not be as valuable in the country, where trucks are in much higher demand.
  • Condition: Both the exterior and interior appearance are a component of the vehicle's appraised value. So, vehicles in better repair will fetch a higher trade-in value than those that are damaged and dirty.
  • Mileage: The higher the mileage, the lower the trade-in value. Even if the vehicle's condition is impeccable, a high mileage vehicle may make a consumer less willing to purchase it at a price comparable to other similar vehicles. 

Now that you understand where the value is determined, how do you swing the needle in your favor?



1.   Ensure Maintenance is Up-to-Date:

You don’t need to shell out tons of cash to ensure your maintenance is up-to-date. However, if you put off some regular maintenance or service, now would be the time to address that. If you have gotten any recall notices, make sure that you get those done immediately, for your safety for the remainder of time you drive the car/truck and for the safety of the next driver. Also, dealerships have gotten those notices too and will check to make sure that the necessary repairs were done. Do you have warning lights displaying? Get the issues diagnosed and fixed. If you have copies of your service records, that’s even better!


2.   Do Any Necessary Body Work:

Did you swipe a pole at the drive-thru or in the parking garage at work? Did you get stuck behind a gravel truck that was spitting rocks? If so, now is also the time to repair the dings and paint nicks and scratches. A body shop will charge much less than what a dealer will take off the value on a trade-in. Also, if your car is visibly dirty, take it through the car wash on the way to trade it in. Basically, make sure that the car looks as good as possible on the outside to maximize the value of the trade.


3.   Thoroughly Detail the Interior of the Vehicle:

Now that you have the outside looking good, don’t forget the inside. We all practically live in our vehicles, so they start to show that wear. Just because you think it looks ‘fine’ doesn’t mean the dealership will. Make sure that you vacuum the floors, upholstery, and trunk/hatch area. Remove all the trash and personal items. Clean the windows, doors, dashboard, gauges, handles, levers/gear shifter(s), compartments/glove box, and that area below your rear windshield.

 

Having a keen attention to detail will mean that you get the best possible trade-in on your old vehicle, which will make buying your new car, truck or SUV just a little more affordable!



Written by:

Beckie Bean

Digital Content Coordinator at Country Truck & Auto

March 24, 2017

All rights reserved. © 2017

White Trucks Reign Supreme

If you have been to our lot recently, you may have noticed something a little different... or the same. We have brought in a large number of neutral colored trucks. As much fun as a red or blue truck is, a recent automotive color study shows that consumers in most of the world favor neutral colored vehicles. Axalta Coating Systems conducted a world-wide study of consumers and released their results in January. 

 

Regional Color Popularity:

  • Worldwide: White continues to reign supreme, with four of every 10 new vehicles sold being white.
  • North America: Gray is gaining popularity, rising 2% in popularity and lengthening its lead over other neutral shades like white and silver.
  • Asia: In China, more than half of vehicles sold are white. Japan prefers pearl white at 29% to solid white at 7%.
  • Europe: At 17%, gray is more popular here than any other region.
  • Russia: Beige is most popular, but only by a small margin of 8% of new vehicles sold.
  • Africa: Light colors are most favored here. Silver and white combined make up 63% of new vehicles sold
  • South America: Continuing in their cultural tradition of embracing bright colors, South America is the exception to the rule. Green is the most popular color there. 

 


So, If you are in the market for a crisp and classy looking white, gray, beige, or silver truck, you are in good company. Also, you will find just exactly what you're looking for at Country Truck & Auto. If by chance we don't have what you're looking for, we will find it for you!

 

Source: Parts & People

County Truck & Auto Launches "BUCKLE UP!" Campaign

The importance of wearing a seat belt is not a new idea. However, many people do not wear seat belts, especially in rural areas (according to CDOT). The problem is especially common in Colorado, where approximately 17.6% of drivers regularly do not wear a seat belt (according to NHTSA).

In light of several traffic accidents in the local area where the passengers were not wearing their seat belt, Country Truck & Auto owner, Rhonda Whistance, decided to create a safety awareness campaign that will bring attention to the importance of wearing a seat belt. Her approach is new, however. She has created window stickers that will go on the inside of the windshield to remind drivers to buckle up. The variety of themes from bold and graphic, to humorous, to heartfelt, are meant to get the driver's attention and underscore the importance of buckling up. 

Rhonda and other members of the Country Truck & Auto Team will speak at local schools and community groups about the importance of wearing your seat belt 100% of the time. If you would like someone to speak to your school or group, please call the office at (303)857-1281. 

Snow Tires

Why do you need them?

All season/summer tires are designed to withstand the heat generated from the road. However, they are not necessarily well equipped to handle cold weather. They stiffen in cold weather, which means that the traction they provide diminishes. That coupled with icy, snowy, and/or slushy conditions can mean that you have little to no traction when driving.

Winter tires are designed to handle these challenges. They are made of a different type of rubber that remains flexible in the cold. Further, their tread patterns are designed to provide extra traction. The treads are deeper and have increased slots and sipes. Sipes are small slits in the tire that act like teeth – biting the ice as you drive.

Where do you mount them?

There are several schools of thought on this topic. Tire manufacturers want you to get a full set of snow tires. They say that this is the best option for traction and control. However, this can get expensive. Beyond the cost of 4 tires, there are other cost considerations. If you just want the tires to be installed on your vehicle, then you need to pay a technician to mount and balance them (or do it yourself).


Some people, especially do-it-yourselfers, like to just have an extra set of wheels with the winter tires already attached to save time and make the transition easier. However, if you need to have a shop switch the wheels for you, they will want you to have tire pressure monitoring sensors in your extra wheels to comply with national tire industry guidelines. So, this ends up being the most expensive option, because you have to pay for 4 tires, 4 wheels, and 4 pressure sensors + labor.

A cost-effective approach is to only get two snow tires, but that begins the debate of where to mount them on the car. According to our Service Manager, David Robinson, traction tires should go on the drive axle, so that means if your car is front-wheel-drive, they would go on the front. The wheels where the power comes from are where you need the added traction control.

However, most tire shops will not mount them this way. They maintain that traction tires should go on the back. Their reasoning is that many drivers have a hard time with overcoming understeer in a slide/hydroplaning situation. They are not willing to risk the liability of you getting into an accident, because you cannot drive in adverse conditions.  

 

Written by:

Beckie Bean

Digital Content Coordinator at Country Truck & Auto

December 2, 2016

Sources: Bridgestone, Consumer Reports

All rights reserved. © 2016

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